Case study of titan industries
Titan industries is one of the subsidiaries under the Tata Group in India. The company was established in 1984 to manufacture watches. Over the years, it has established itself as a dominant watch player in India with the largest market share of the Indian watch market. It has also expanded to other...
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/18867 |
| _version_ | 1811694572228575232 |
|---|---|
| author | Kee, Ee Wah Ong, Kah Kuang Pham, Van Thanh Agus Tri Suardi |
| author2 | Amit Das |
| author_facet | Amit Das Kee, Ee Wah Ong, Kah Kuang Pham, Van Thanh Agus Tri Suardi |
| author_sort | Kee, Ee Wah |
| collection | NTU |
| description | Titan industries is one of the subsidiaries under the Tata Group in India. The company was established in 1984 to manufacture watches. Over the years, it has established itself as a dominant watch player in India with the largest market share of the Indian watch market. It has also expanded to other countries in Middle East, Asia and Europe and is now the world’s sixth largest world producer. This report examines factors that contributed to its success in the Indian market through the analysis of the watch industry in India and Titan’s marketing strategy using the Strategy - Tactics - Value (STV) model to capture the mind-share, market-share and heart-share respectively. It also looks at the human capital management that is in place to support their business strategy. The report has also sought to put forth recommendations that Titan Industries could consider moving forward and the lessons that companies could learn from the success of Titan Industries. |
| first_indexed | 2024-10-01T07:09:42Z |
| format | Thesis |
| id | ntu-10356/18867 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:09:42Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/188672024-01-12T10:26:45Z Case study of titan industries Kee, Ee Wah Ong, Kah Kuang Pham, Van Thanh Agus Tri Suardi Amit Das Nanyang Business School DRNTU::Business Titan industries is one of the subsidiaries under the Tata Group in India. The company was established in 1984 to manufacture watches. Over the years, it has established itself as a dominant watch player in India with the largest market share of the Indian watch market. It has also expanded to other countries in Middle East, Asia and Europe and is now the world’s sixth largest world producer. This report examines factors that contributed to its success in the Indian market through the analysis of the watch industry in India and Titan’s marketing strategy using the Strategy - Tactics - Value (STV) model to capture the mind-share, market-share and heart-share respectively. It also looks at the human capital management that is in place to support their business strategy. The report has also sought to put forth recommendations that Titan Industries could consider moving forward and the lessons that companies could learn from the success of Titan Industries. Master of Business Administration (Nanyang Fellows) 2009-07-20T07:47:45Z 2009-07-20T07:47:45Z 2008 2008 Thesis http://hdl.handle.net/10356/18867 en 63 p. application/pdf |
| spellingShingle | DRNTU::Business Kee, Ee Wah Ong, Kah Kuang Pham, Van Thanh Agus Tri Suardi Case study of titan industries |
| title | Case study of titan industries |
| title_full | Case study of titan industries |
| title_fullStr | Case study of titan industries |
| title_full_unstemmed | Case study of titan industries |
| title_short | Case study of titan industries |
| title_sort | case study of titan industries |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/18867 |
| work_keys_str_mv | AT keeeewah casestudyoftitanindustries AT ongkahkuang casestudyoftitanindustries AT phamvanthanh casestudyoftitanindustries AT agustrisuardi casestudyoftitanindustries |