Online communities of interest : a potential goldmine of information.
Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans.
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1897 |
| Summary: | Research was conducted to examine the possibility of treating online communities as potential sources of information that is useful for commercial organisations to use for their marketing and/or strategic plans. |
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