Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia
This dissertation is primarily a report based on findings from 2 (two) case studies of 2 (two) Singapore companies venturing into the Asean region, Company X, a major developer in Singapore venturing into property development in Malacca, Malaysia and Company B, a consultant in Singapore into consult...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/19468 |
| _version_ | 1826122159176548352 |
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| author | Chan, Choon Peng. Leong, Boon Cheng. |
| author2 | Quak, Ser Khoon |
| author_facet | Quak, Ser Khoon Chan, Choon Peng. Leong, Boon Cheng. |
| author_sort | Chan, Choon Peng. |
| collection | NTU |
| description | This dissertation is primarily a report based on findings from 2 (two) case studies of 2 (two) Singapore companies venturing into the Asean region, Company X, a major developer in Singapore venturing into property development in Malacca, Malaysia and Company B, a consultant in Singapore into consulting and contracting in the Riau Islands of Indonesia. Findings from the report cover the reasons for venturing abroad, their market niches, the utilisation of marketing expertise, the obstacles and risks involved and their views on venturing. |
| first_indexed | 2024-10-01T05:43:55Z |
| format | Thesis |
| id | ntu-10356/19468 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:43:55Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/194682020-09-26T21:18:45Z Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia Chan, Choon Peng. Leong, Boon Cheng. Quak, Ser Khoon Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management This dissertation is primarily a report based on findings from 2 (two) case studies of 2 (two) Singapore companies venturing into the Asean region, Company X, a major developer in Singapore venturing into property development in Malacca, Malaysia and Company B, a consultant in Singapore into consulting and contracting in the Riau Islands of Indonesia. Findings from the report cover the reasons for venturing abroad, their market niches, the utilisation of marketing expertise, the obstacles and risks involved and their views on venturing. Master of Science (International Construction Management) 2009-12-11T09:18:34Z 2009-12-11T09:18:34Z 1996 1996 Thesis http://hdl.handle.net/10356/19468 en NANYANG TECHNOLOGICAL UNIVERSITY 79 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Civil engineering::Construction management Chan, Choon Peng. Leong, Boon Cheng. Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title | Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title_full | Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title_fullStr | Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title_full_unstemmed | Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title_short | Venturing abroad in the Asia region : case study on projects in Indonesia and Malaysia |
| title_sort | venturing abroad in the asia region case study on projects in indonesia and malaysia |
| topic | DRNTU::Engineering::Civil engineering::Construction management |
| url | http://hdl.handle.net/10356/19468 |
| work_keys_str_mv | AT chanchoonpeng venturingabroadintheasiaregioncasestudyonprojectsinindonesiaandmalaysia AT leongbooncheng venturingabroadintheasiaregioncasestudyonprojectsinindonesiaandmalaysia |