Competitive entry strategies in overseas marketing of construction export

Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction...

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Bibliographic Details
Main Author: Munukutla, V. Rao.
Other Authors: Chew, David Ah Seng
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/19521
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author Munukutla, V. Rao.
author2 Chew, David Ah Seng
author_facet Chew, David Ah Seng
Munukutla, V. Rao.
author_sort Munukutla, V. Rao.
collection NTU
description Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction demand at more than US Dollar 1 trillion each year for the next few years. So vast is the potential that Singapore construction firms cannot afford to ignore. This research report addresses the various opportunities available for Singapore contractors in the Region.
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spelling ntu-10356/195212020-09-26T21:13:57Z Competitive entry strategies in overseas marketing of construction export Munukutla, V. Rao. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management Since the late eighties, world economic growth has focussed on the Asia Pacific Region. Many countries in this region have been registering strong growth and this trend is set to continue well into the next century. The Construction Industry Development Board estimates the Region's construction demand at more than US Dollar 1 trillion each year for the next few years. So vast is the potential that Singapore construction firms cannot afford to ignore. This research report addresses the various opportunities available for Singapore contractors in the Region. Master of Science (International Construction Management) 2009-12-14T05:52:55Z 2009-12-14T05:52:55Z 1994 1994 Thesis http://hdl.handle.net/10356/19521 en NANYANG TECHNOLOGICAL UNIVERSITY 138 p. application/pdf
spellingShingle DRNTU::Engineering::Civil engineering::Construction management
Munukutla, V. Rao.
Competitive entry strategies in overseas marketing of construction export
title Competitive entry strategies in overseas marketing of construction export
title_full Competitive entry strategies in overseas marketing of construction export
title_fullStr Competitive entry strategies in overseas marketing of construction export
title_full_unstemmed Competitive entry strategies in overseas marketing of construction export
title_short Competitive entry strategies in overseas marketing of construction export
title_sort competitive entry strategies in overseas marketing of construction export
topic DRNTU::Engineering::Civil engineering::Construction management
url http://hdl.handle.net/10356/19521
work_keys_str_mv AT munukutlavrao competitiveentrystrategiesinoverseasmarketingofconstructionexport