Conjoint analysis of Singapore private residential property buyer's behaviours.

The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey d...

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Bibliographic Details
Main Authors: Loo, Chuen Yew., Goh, Roger Khoon Seng.
Other Authors: Marshall, Roger
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20035
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author Loo, Chuen Yew.
Goh, Roger Khoon Seng.
author2 Marshall, Roger
author_facet Marshall, Roger
Loo, Chuen Yew.
Goh, Roger Khoon Seng.
author_sort Loo, Chuen Yew.
collection NTU
description The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey data is analysed using a conjoint measurement approach, through the SPSS Categories software package. The utilities and importance results obtained for each factor indicates that freehold tenure is the most sought after attribute. But after considering all the trade-offs, price is the key factor influencing Singaporeans' condominium buying decision. Further examination of the results suggests that Singaporeans place a high emphasis on the investment value of a property even when they consider buying the property for self-occupancy.
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spelling ntu-10356/200352024-01-12T10:12:44Z Conjoint analysis of Singapore private residential property buyer's behaviours. Loo, Chuen Yew. Goh, Roger Khoon Seng. Marshall, Roger Nanyang Business School DRNTU::Business::Industries and labor The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey data is analysed using a conjoint measurement approach, through the SPSS Categories software package. The utilities and importance results obtained for each factor indicates that freehold tenure is the most sought after attribute. But after considering all the trade-offs, price is the key factor influencing Singaporeans' condominium buying decision. Further examination of the results suggests that Singaporeans place a high emphasis on the investment value of a property even when they consider buying the property for self-occupancy. Master of Business Administration (Banking & Finance) 2009-12-14T08:02:21Z 2009-12-14T08:02:21Z 1996 1996 Thesis http://hdl.handle.net/10356/20035 en NANYANG TECHNOLOGICAL UNIVERSITY 45 p. application/pdf
spellingShingle DRNTU::Business::Industries and labor
Loo, Chuen Yew.
Goh, Roger Khoon Seng.
Conjoint analysis of Singapore private residential property buyer's behaviours.
title Conjoint analysis of Singapore private residential property buyer's behaviours.
title_full Conjoint analysis of Singapore private residential property buyer's behaviours.
title_fullStr Conjoint analysis of Singapore private residential property buyer's behaviours.
title_full_unstemmed Conjoint analysis of Singapore private residential property buyer's behaviours.
title_short Conjoint analysis of Singapore private residential property buyer's behaviours.
title_sort conjoint analysis of singapore private residential property buyer s behaviours
topic DRNTU::Business::Industries and labor
url http://hdl.handle.net/10356/20035
work_keys_str_mv AT loochuenyew conjointanalysisofsingaporeprivateresidentialpropertybuyersbehaviours
AT gohrogerkhoonseng conjointanalysisofsingaporeprivateresidentialpropertybuyersbehaviours