Conjoint analysis of Singapore private residential property buyer's behaviours.
The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey d...
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Format: | Thesis |
Language: | English |
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2009
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Online Access: | http://hdl.handle.net/10356/20035 |
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author | Loo, Chuen Yew. Goh, Roger Khoon Seng. |
author2 | Marshall, Roger |
author_facet | Marshall, Roger Loo, Chuen Yew. Goh, Roger Khoon Seng. |
author_sort | Loo, Chuen Yew. |
collection | NTU |
description | The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey data is analysed using a conjoint measurement approach, through the SPSS Categories software package. The utilities and importance results obtained for each factor indicates that freehold tenure is the most sought after attribute. But after considering all the trade-offs, price is the key factor influencing Singaporeans' condominium buying decision. Further examination of the results suggests that Singaporeans place a high emphasis on the investment value of a property even when they consider buying the property for self-occupancy. |
first_indexed | 2024-10-01T03:45:14Z |
format | Thesis |
id | ntu-10356/20035 |
institution | Nanyang Technological University |
language | English |
last_indexed | 2024-10-01T03:45:14Z |
publishDate | 2009 |
record_format | dspace |
spelling | ntu-10356/200352024-01-12T10:12:44Z Conjoint analysis of Singapore private residential property buyer's behaviours. Loo, Chuen Yew. Goh, Roger Khoon Seng. Marshall, Roger Nanyang Business School DRNTU::Business::Industries and labor The objective of this study is to investigate the preferences of Singapore private residential property buyers for difference types of condominiums. The study values the relative importance of property attributes such as location, price, tenure, size and finish, as seen by potential buyers. Survey data is analysed using a conjoint measurement approach, through the SPSS Categories software package. The utilities and importance results obtained for each factor indicates that freehold tenure is the most sought after attribute. But after considering all the trade-offs, price is the key factor influencing Singaporeans' condominium buying decision. Further examination of the results suggests that Singaporeans place a high emphasis on the investment value of a property even when they consider buying the property for self-occupancy. Master of Business Administration (Banking & Finance) 2009-12-14T08:02:21Z 2009-12-14T08:02:21Z 1996 1996 Thesis http://hdl.handle.net/10356/20035 en NANYANG TECHNOLOGICAL UNIVERSITY 45 p. application/pdf |
spellingShingle | DRNTU::Business::Industries and labor Loo, Chuen Yew. Goh, Roger Khoon Seng. Conjoint analysis of Singapore private residential property buyer's behaviours. |
title | Conjoint analysis of Singapore private residential property buyer's behaviours. |
title_full | Conjoint analysis of Singapore private residential property buyer's behaviours. |
title_fullStr | Conjoint analysis of Singapore private residential property buyer's behaviours. |
title_full_unstemmed | Conjoint analysis of Singapore private residential property buyer's behaviours. |
title_short | Conjoint analysis of Singapore private residential property buyer's behaviours. |
title_sort | conjoint analysis of singapore private residential property buyer s behaviours |
topic | DRNTU::Business::Industries and labor |
url | http://hdl.handle.net/10356/20035 |
work_keys_str_mv | AT loochuenyew conjointanalysisofsingaporeprivateresidentialpropertybuyersbehaviours AT gohrogerkhoonseng conjointanalysisofsingaporeprivateresidentialpropertybuyersbehaviours |