Entering India : strategies for marketing inkjet printers.
As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20137 |
| _version_ | 1811679265187430400 |
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| author | Kwee, Paul Yew Teck. Lim, Alan Kok Seng. |
| author2 | Ravi K Zutshi |
| author_facet | Ravi K Zutshi Kwee, Paul Yew Teck. Lim, Alan Kok Seng. |
| author_sort | Kwee, Paul Yew Teck. |
| collection | NTU |
| description | As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case. |
| first_indexed | 2024-10-01T03:06:24Z |
| format | Thesis |
| id | ntu-10356/20137 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:06:24Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/201372024-01-12T10:10:44Z Entering India : strategies for marketing inkjet printers. Kwee, Paul Yew Teck. Lim, Alan Kok Seng. Ravi K Zutshi Nanyang Business School DRNTU::Business::Industries and labor As more companies plan to enter the fast growing economies in the Asia-Pacific region, there is an increasing need for a more in-depth understanding of how companies evaluate the investment climate and decide the entry option that is in line with its corporate strategies. This dissertation attempts to demonstrate the evaluation process using a teaching case. Master of Business Administration (Accountancy) 2009-12-14T08:25:11Z 2009-12-14T08:25:11Z 1994 1994 Thesis http://hdl.handle.net/10356/20137 en NANYANG TECHNOLOGICAL UNIVERSITY 94 p. application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Kwee, Paul Yew Teck. Lim, Alan Kok Seng. Entering India : strategies for marketing inkjet printers. |
| title | Entering India : strategies for marketing inkjet printers. |
| title_full | Entering India : strategies for marketing inkjet printers. |
| title_fullStr | Entering India : strategies for marketing inkjet printers. |
| title_full_unstemmed | Entering India : strategies for marketing inkjet printers. |
| title_short | Entering India : strategies for marketing inkjet printers. |
| title_sort | entering india strategies for marketing inkjet printers |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/20137 |
| work_keys_str_mv | AT kweepaulyewteck enteringindiastrategiesformarketinginkjetprinters AT limalankokseng enteringindiastrategiesformarketinginkjetprinters |