The factors influencing motorists' patronage of the different brands of petrol in Singapore.
Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/20149 |
| _version_ | 1826120361820815360 |
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| author | Phua, Cheow Loon. Yeow, See Hoe. |
| author2 | Hooi, Den Huan |
| author_facet | Hooi, Den Huan Phua, Cheow Loon. Yeow, See Hoe. |
| author_sort | Phua, Cheow Loon. |
| collection | NTU |
| description | Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol is only retailed through the six chains of service stations, this study of factors affecting petrol purchase involved the service stations very closely. |
| first_indexed | 2024-10-01T05:15:34Z |
| format | Thesis |
| id | ntu-10356/20149 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:15:34Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/201492024-01-12T10:18:55Z The factors influencing motorists' patronage of the different brands of petrol in Singapore. Phua, Cheow Loon. Yeow, See Hoe. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Motorists in Singapore have a range of brands of petrol to choose from, and there is intense competition among the oil companies for market share. Hence, there is a need to have a thorough understanding of the factors affecting motorists' patronage of the different brands of petrol. As petrol is only retailed through the six chains of service stations, this study of factors affecting petrol purchase involved the service stations very closely. Master of Business Administration 2009-12-14T08:25:46Z 2009-12-14T08:25:46Z 1994 1994 Thesis http://hdl.handle.net/10356/20149 en NANYANG TECHNOLOGICAL UNIVERSITY 78 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Phua, Cheow Loon. Yeow, See Hoe. The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title | The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title_full | The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title_fullStr | The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title_full_unstemmed | The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title_short | The factors influencing motorists' patronage of the different brands of petrol in Singapore. |
| title_sort | factors influencing motorists patronage of the different brands of petrol in singapore |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/20149 |
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