An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports.
The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2019 |
| _version_ | 1811676998973521920 |
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| author | Toh, Edmund Kok Choon. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Toh, Edmund Kok Choon. |
| author_sort | Toh, Edmund Kok Choon. |
| collection | NTU |
| description | The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model. |
| first_indexed | 2024-10-01T02:30:23Z |
| format | Thesis |
| id | ntu-10356/2019 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:30:23Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/20192019-12-10T10:47:56Z An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. Toh, Edmund Kok Choon. Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication The objectives of this study were to take a “snapshot” of the online sports industry to determine the degree to which companies are committed to online sports sites and to identify the revenue models used by online sports advertisers and to determine the perceived viability of each model. Master of Mass Communication 2008-09-10T08:38:17Z 2008-09-10T08:38:17Z 2001 2001 Thesis http://hdl.handle.net/10356/2019 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication Toh, Edmund Kok Choon. An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title | An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title_full | An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title_fullStr | An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title_full_unstemmed | An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title_short | An examination of the attitudes of sports advertisers toward the use and viability of the World Wide Web as a profitable tool for advertising sports. |
| title_sort | examination of the attitudes of sports advertisers toward the use and viability of the world wide web as a profitable tool for advertising sports |
| topic | DRNTU::Business::Marketing DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/2019 |
| work_keys_str_mv | AT tohedmundkokchoon anexaminationoftheattitudesofsportsadvertiserstowardtheuseandviabilityoftheworldwidewebasaprofitabletoolforadvertisingsports AT tohedmundkokchoon examinationoftheattitudesofsportsadvertiserstowardtheuseandviabilityoftheworldwidewebasaprofitabletoolforadvertisingsports |