Digital audio broadcasting in Singapore: recommendations on market potential to industry players for the initial phase of implementation.
The objectives are to estimate the percentage of potential early adopters for DAB radio in Singapore; to explore the characteristic of the early adopters in terms of demographics and their radio listening behavior and to provide indications on which DAB features, services and contents are likely to...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/2057 |