The effects of regulatory focus and tie strength on word-of-mouth behavior.
Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that th...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/20660 |
| _version_ | 1826123788026118144 |
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| author | Tsai, Qian Yi. |
| author2 | Chung Mann Yien Cindy |
| author_facet | Chung Mann Yien Cindy Tsai, Qian Yi. |
| author_sort | Tsai, Qian Yi. |
| collection | NTU |
| description | Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that the effects of tie strength on WOM amount will be moderated by regulatory focus. |
| first_indexed | 2024-10-01T06:10:04Z |
| format | Thesis |
| id | ntu-10356/20660 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:10:04Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/206602024-01-12T10:22:23Z The effects of regulatory focus and tie strength on word-of-mouth behavior. Tsai, Qian Yi. Chung Mann Yien Cindy Nanyang Business School DRNTU::Business Word-of-mouth(WOM) is a form of interpersonal communication among consumers concerning their personal experiences with a firm or a product (Richins,1984). Past literature suggests that WOM amount is often influeced by the tie strength(Frenzen & Davis, 1990). The current research predicts that the effects of tie strength on WOM amount will be moderated by regulatory focus. Master of Business Administration (Marketing) 2009-12-22T01:16:23Z 2009-12-22T01:16:23Z 2008 2008 Thesis http://hdl.handle.net/10356/20660 en 60 p. application/pdf |
| spellingShingle | DRNTU::Business Tsai, Qian Yi. The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title | The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_full | The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_fullStr | The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_full_unstemmed | The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_short | The effects of regulatory focus and tie strength on word-of-mouth behavior. |
| title_sort | effects of regulatory focus and tie strength on word of mouth behavior |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/20660 |
| work_keys_str_mv | AT tsaiqianyi theeffectsofregulatoryfocusandtiestrengthonwordofmouthbehavior AT tsaiqianyi effectsofregulatoryfocusandtiestrengthonwordofmouthbehavior |