Either "Hello" or "Wei" seeing Chinese culture in advertisements
Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and ident...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/2089 |
| _version_ | 1826125602709569536 |
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| author | Zhang, Wenru |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Zhang, Wenru |
| author_sort | Zhang, Wenru |
| collection | NTU |
| description | Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing
Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values. |
| first_indexed | 2024-10-01T06:39:20Z |
| format | Thesis |
| id | ntu-10356/2089 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:39:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/20892019-12-10T14:51:27Z Either "Hello" or "Wei" seeing Chinese culture in advertisements Zhang, Wenru Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and identifies changes in cultural values. Master of Mass Communication 2008-09-10T08:39:11Z 2008-09-10T08:39:11Z 2002 2002 Thesis http://hdl.handle.net/10356/2089 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication Zhang, Wenru Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title | Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title_full | Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title_fullStr | Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title_full_unstemmed | Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title_short | Either "Hello" or "Wei" seeing Chinese culture in advertisements |
| title_sort | either hello or wei seeing chinese culture in advertisements |
| topic | DRNTU::Business::Marketing::Product management DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/2089 |
| work_keys_str_mv | AT zhangwenru eitherhelloorweiseeingchinesecultureinadvertisements |