Either "Hello" or "Wei" seeing Chinese culture in advertisements
Advertising is viewed as a cultural artifact and reflects a way of life, as well as social values and cultural beliefs. Therefore, advertising in China may be characterized as a window to the dynamic, ever-changing Chinese society. This study focuses on a single product, the mobile phone and ident...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/2089 |