发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs
本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention...
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| Format: | Final Year Project (FYP) |
| Language: | Chinese |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/21190 |
| _version_ | 1826126543260221440 |
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| author | 郑秀方 Tay, Xiu Fang |
| author2 | Lee Guan Kin |
| author_facet | Lee Guan Kin 郑秀方 Tay, Xiu Fang |
| author_sort | 郑秀方 Tay, Xiu Fang |
| collection | NTU |
| description | 本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention will be given to the 2009 Speak Mandarin Campaign. Through comparing the effectiveness of 2009 Speak Mandarin Campaign and that of the past, we will be able to anticipate the development of the campaign in the future. |
| first_indexed | 2024-10-01T06:54:22Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/21190 |
| institution | Nanyang Technological University |
| language | Chinese |
| last_indexed | 2024-10-01T06:54:22Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/211902019-12-10T14:16:34Z 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs 郑秀方 Tay, Xiu Fang Lee Guan Kin School of Humanities and Social Sciences DRNTU::Humanities::Language::Chinese 本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention will be given to the 2009 Speak Mandarin Campaign. Through comparing the effectiveness of 2009 Speak Mandarin Campaign and that of the past, we will be able to anticipate the development of the campaign in the future. Bachelor of Arts 2010-03-22T06:25:16Z 2010-03-22T06:25:16Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/21190 zh Nanyang Technological University 57 p. application/pdf |
| spellingShingle | DRNTU::Humanities::Language::Chinese 郑秀方 Tay, Xiu Fang 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title | 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title_full | 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title_fullStr | 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title_full_unstemmed | 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title_short | 发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs |
| title_sort | 发展与突破 新加坡讲华语运动的宣传方式 the publicity methods employed in singapore s speak mandarin campaign developments and breakthroughs |
| topic | DRNTU::Humanities::Language::Chinese |
| url | http://hdl.handle.net/10356/21190 |
| work_keys_str_mv | AT zhèngxiùfāngtayxiufang fāzhǎnyǔtūpòxīnjiāpōjiǎnghuáyǔyùndòngdexuānchuánfāngshìthepublicitymethodsemployedinsingaporesspeakmandarincampaigndevelopmentsandbreakthroughs |