发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs
本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention...
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| Format: | Final Year Project (FYP) |
| Language: | Chinese |
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2010
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| Online Access: | http://hdl.handle.net/10356/21190 |