Crisis management and Thailand's tourism outlook.
Tourism contributes significantly to Thailand’s economy. However, the safety of the destination has been undermined by crises that have greatly affected tourists’ confidence in visiting Thailand. The negative impact of these crises highlighted the importance of having an effective crisis management...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21203 |
| _version_ | 1826130324504969216 |
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| author | Khoo, Bee Bee. Quek, Mei Hua. Tuar, Penny Pei Ni. |
| author2 | Joan C Henderson |
| author_facet | Joan C Henderson Khoo, Bee Bee. Quek, Mei Hua. Tuar, Penny Pei Ni. |
| author_sort | Khoo, Bee Bee. |
| collection | NTU |
| description | Tourism contributes significantly to Thailand’s economy. However, the safety of the destination has been undermined by crises that have greatly affected tourists’ confidence in visiting Thailand. The negative impact of these crises highlighted the importance of having an effective crisis management system.
Based upon a literature review, the report identifies the process, key components and actions necessary in crisis management. Thereafter, the report examines the major crises that happened in Thailand within the timeframe of August 2008 to August 2009 and classifies them into relevant domains such as, environmental, economic, political and technological crises. Subsequently, the report analyses the relevant government responses and the crises’ impact on Thailand’s tourism industry.
A survey was conducted to find out Singaporeans’ perceptions of the crises in Thailand. The findings revealed that Singaporeans did not think of Thailand as an unfavourable destination, and many remain optimistic about Thailand’s tourism outlook in 2010 in spite of the bad publicity it had received. |
| first_indexed | 2024-10-01T07:54:16Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/21203 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:54:16Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/212032023-05-19T07:23:09Z Crisis management and Thailand's tourism outlook. Khoo, Bee Bee. Quek, Mei Hua. Tuar, Penny Pei Ni. Joan C Henderson Nanyang Business School DRNTU::Social sciences::Recreation Tourism contributes significantly to Thailand’s economy. However, the safety of the destination has been undermined by crises that have greatly affected tourists’ confidence in visiting Thailand. The negative impact of these crises highlighted the importance of having an effective crisis management system. Based upon a literature review, the report identifies the process, key components and actions necessary in crisis management. Thereafter, the report examines the major crises that happened in Thailand within the timeframe of August 2008 to August 2009 and classifies them into relevant domains such as, environmental, economic, political and technological crises. Subsequently, the report analyses the relevant government responses and the crises’ impact on Thailand’s tourism industry. A survey was conducted to find out Singaporeans’ perceptions of the crises in Thailand. The findings revealed that Singaporeans did not think of Thailand as an unfavourable destination, and many remain optimistic about Thailand’s tourism outlook in 2010 in spite of the bad publicity it had received. BUSINESS 2010-03-22T08:49:48Z 2010-03-22T08:49:48Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/21203 en Nanyang Technological University 79 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Recreation Khoo, Bee Bee. Quek, Mei Hua. Tuar, Penny Pei Ni. Crisis management and Thailand's tourism outlook. |
| title | Crisis management and Thailand's tourism outlook. |
| title_full | Crisis management and Thailand's tourism outlook. |
| title_fullStr | Crisis management and Thailand's tourism outlook. |
| title_full_unstemmed | Crisis management and Thailand's tourism outlook. |
| title_short | Crisis management and Thailand's tourism outlook. |
| title_sort | crisis management and thailand s tourism outlook |
| topic | DRNTU::Social sciences::Recreation |
| url | http://hdl.handle.net/10356/21203 |
| work_keys_str_mv | AT khoobeebee crisismanagementandthailandstourismoutlook AT quekmeihua crisismanagementandthailandstourismoutlook AT tuarpennypeini crisismanagementandthailandstourismoutlook |