A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans.
The purpose of this research is to explore the various website features that affect Singaporeans’ preferences for their choice of hotels, based on 3 broad categories – System factors, Demographic profiles of the population, and Media factors. The effect of Product, Speed, Intelligence, Layout, Servi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21210 |
| _version_ | 1826127666360614912 |
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| author | Phetchompu, Vanchana. Liang, Roy Ming Kai. Liew, Timothy Ter Erng. |
| author2 | Joan C Henderson |
| author_facet | Joan C Henderson Phetchompu, Vanchana. Liang, Roy Ming Kai. Liew, Timothy Ter Erng. |
| author_sort | Phetchompu, Vanchana. |
| collection | NTU |
| description | The purpose of this research is to explore the various website features that affect Singaporeans’ preferences for their choice of hotels, based on 3 broad categories – System factors, Demographic profiles of the population, and Media factors. The effect of Product, Speed, Intelligence, Layout, Services, Languages, Navigation, Interactivity, Reliability, Gender, Age and Educational level on the page views, visits and stays in the hotels are analyzed. A survey was conducted of 300 respondents and results indicate that factors such as Product, Speed, Language, Interactivity and Reliability of the hotel websites do affect Singaporeans purchase intentions. This research should be of interest to hoteliers seeking to understand Singaporeans’ perceptions of website characteristics. |
| first_indexed | 2024-10-01T07:12:36Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/21210 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:12:36Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/212102023-05-19T07:23:08Z A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. Phetchompu, Vanchana. Liang, Roy Ming Kai. Liew, Timothy Ter Erng. Joan C Henderson Nanyang Business School DRNTU::Social sciences::Recreation The purpose of this research is to explore the various website features that affect Singaporeans’ preferences for their choice of hotels, based on 3 broad categories – System factors, Demographic profiles of the population, and Media factors. The effect of Product, Speed, Intelligence, Layout, Services, Languages, Navigation, Interactivity, Reliability, Gender, Age and Educational level on the page views, visits and stays in the hotels are analyzed. A survey was conducted of 300 respondents and results indicate that factors such as Product, Speed, Language, Interactivity and Reliability of the hotel websites do affect Singaporeans purchase intentions. This research should be of interest to hoteliers seeking to understand Singaporeans’ perceptions of website characteristics. BUSINESS 2010-03-23T01:07:55Z 2010-03-23T01:07:55Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/21210 en Nanyang Technological University 154 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Recreation Phetchompu, Vanchana. Liang, Roy Ming Kai. Liew, Timothy Ter Erng. A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title | A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title_full | A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title_fullStr | A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title_full_unstemmed | A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title_short | A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans. |
| title_sort | study of characteristics of factors affecting perceptions of hotel website effectiveness amongst singaporeans |
| topic | DRNTU::Social sciences::Recreation |
| url | http://hdl.handle.net/10356/21210 |
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