A study of characteristics of factors affecting perceptions of hotel website effectiveness amongst Singaporeans.
The purpose of this research is to explore the various website features that affect Singaporeans’ preferences for their choice of hotels, based on 3 broad categories – System factors, Demographic profiles of the population, and Media factors. The effect of Product, Speed, Intelligence, Layout, Servi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21210 |