A study on employer branding for IBIZ Consulting Services
This study is a research-based case that will explore the concept of Employer Branding, a concept that integrates both the fields of Marketing and Human Resources. Employer Branding markets a firm to both existing and potential employees that it is a good firm to work with and most importantly, reta...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21221 |
| _version_ | 1826114271257296896 |
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| author | Dean, Marcelino Martin Wong, Kirstie Si En Tan, Han Keong |
| author2 | Wee Beng Geok |
| author_facet | Wee Beng Geok Dean, Marcelino Martin Wong, Kirstie Si En Tan, Han Keong |
| author_sort | Dean, Marcelino Martin |
| collection | NTU |
| description | This study is a research-based case that will explore the concept of Employer Branding, a concept that integrates both the fields of Marketing and Human Resources. Employer Branding markets a firm to both existing and potential employees that it is a good firm to work with and most importantly, retains key employees fundamental to the company‟s future growth and development. This research-based case will analyse various ways in which Employer Branding be internalized in the IBIZ‟s corporate Human Resource Strategy and deliver their Employer Value Proposition to their current employees and prospective employees in the market. |
| first_indexed | 2024-10-01T03:36:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/21221 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:36:46Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/212212023-05-19T03:30:05Z A study on employer branding for IBIZ Consulting Services Dean, Marcelino Martin Wong, Kirstie Si En Tan, Han Keong Wee Beng Geok Nanyang Business School IBIZ Consulting Services DRNTU::Business::Management::Personnel management This study is a research-based case that will explore the concept of Employer Branding, a concept that integrates both the fields of Marketing and Human Resources. Employer Branding markets a firm to both existing and potential employees that it is a good firm to work with and most importantly, retains key employees fundamental to the company‟s future growth and development. This research-based case will analyse various ways in which Employer Branding be internalized in the IBIZ‟s corporate Human Resource Strategy and deliver their Employer Value Proposition to their current employees and prospective employees in the market. BUSINESS 2010-03-23T03:08:33Z 2010-03-23T03:08:33Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/21221 en Nanyang Technological University 89 p. application/pdf |
| spellingShingle | DRNTU::Business::Management::Personnel management Dean, Marcelino Martin Wong, Kirstie Si En Tan, Han Keong A study on employer branding for IBIZ Consulting Services |
| title | A study on employer branding for IBIZ Consulting Services |
| title_full | A study on employer branding for IBIZ Consulting Services |
| title_fullStr | A study on employer branding for IBIZ Consulting Services |
| title_full_unstemmed | A study on employer branding for IBIZ Consulting Services |
| title_short | A study on employer branding for IBIZ Consulting Services |
| title_sort | study on employer branding for ibiz consulting services |
| topic | DRNTU::Business::Management::Personnel management |
| url | http://hdl.handle.net/10356/21221 |
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