A study on employer branding for IBIZ Consulting Services
This study is a research-based case that will explore the concept of Employer Branding, a concept that integrates both the fields of Marketing and Human Resources. Employer Branding markets a firm to both existing and potential employees that it is a good firm to work with and most importantly, reta...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21221 |