Analysis Of AirAsia's business model and its sustainability.
The Low Cost Carrier Market in Asia Pacific is facing stiff competition amidst the changing consumer demands and aviation landscape, resulting in a need to push boundaries further using branding. Airline Company AirAsia has seen the importance of gaining a competitive advantage through maintaining s...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/21225 |