A study on brand loyalty towards innerwear
The existence of innerwear dates as far back as 7000 years, yet it has continued to evolve in its functions and uses till date. This study aims to identify and study the importance of roles and functions of innerwear to consumers and how they are related to brand loyalty. Moreover, the differences b...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/33516 |