Illegal music downloading in Singapore from a behavioural economics perspective.
This paper explores the motivation behind illegal music downloading in Singapore from a behavioural economic perspective. The individual’s illegal downloading activities can be likened to cheating the record companies by a small amount. As suggested by behavioural economists such as Dan Ariely, p...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35239 |
| _version_ | 1811683504426057728 |
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| author | Kow, Cecilia Yee Boon. Ng, Li Min. Teo, Ya Chih. |
| author2 | David Alexander Reisman |
| author_facet | David Alexander Reisman Kow, Cecilia Yee Boon. Ng, Li Min. Teo, Ya Chih. |
| author_sort | Kow, Cecilia Yee Boon. |
| collection | NTU |
| description | This paper explores the motivation behind illegal music downloading in Singapore from a
behavioural economic perspective. The individual’s illegal downloading activities can be
likened to cheating the record companies by a small amount. As suggested by
behavioural economists such as Dan Ariely, people’s decision to cheat by ‘a bit’ is
determined by the internal and external rewards mechanism and they can increase the
internal rewards by framing their actions in a more favourable manner. We will test
whether this holds in the case of illegal music downloading by examining the impact of
categorization on individual’s decision to download songs illegally.
Data was collected through surveys and focus groups to have a look into people’s mind
on illegal music downloading ex-ante. An experiment was also conducted to observe the
impact of categorization ex-post.
Using the findings, policy recommendations were put forward to change the incentive
structure of illegal music downloading. |
| first_indexed | 2024-10-01T04:13:47Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/35239 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:13:47Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/352392019-12-10T14:37:06Z Illegal music downloading in Singapore from a behavioural economics perspective. Kow, Cecilia Yee Boon. Ng, Li Min. Teo, Ya Chih. David Alexander Reisman School of Humanities and Social Sciences DRNTU::Social sciences This paper explores the motivation behind illegal music downloading in Singapore from a behavioural economic perspective. The individual’s illegal downloading activities can be likened to cheating the record companies by a small amount. As suggested by behavioural economists such as Dan Ariely, people’s decision to cheat by ‘a bit’ is determined by the internal and external rewards mechanism and they can increase the internal rewards by framing their actions in a more favourable manner. We will test whether this holds in the case of illegal music downloading by examining the impact of categorization on individual’s decision to download songs illegally. Data was collected through surveys and focus groups to have a look into people’s mind on illegal music downloading ex-ante. An experiment was also conducted to observe the impact of categorization ex-post. Using the findings, policy recommendations were put forward to change the incentive structure of illegal music downloading. Bachelor of Arts 2010-04-12T04:28:32Z 2010-04-12T04:28:32Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/35239 en Nanyang Technological University 76 p. application/pdf |
| spellingShingle | DRNTU::Social sciences Kow, Cecilia Yee Boon. Ng, Li Min. Teo, Ya Chih. Illegal music downloading in Singapore from a behavioural economics perspective. |
| title | Illegal music downloading in Singapore from a behavioural economics perspective. |
| title_full | Illegal music downloading in Singapore from a behavioural economics perspective. |
| title_fullStr | Illegal music downloading in Singapore from a behavioural economics perspective. |
| title_full_unstemmed | Illegal music downloading in Singapore from a behavioural economics perspective. |
| title_short | Illegal music downloading in Singapore from a behavioural economics perspective. |
| title_sort | illegal music downloading in singapore from a behavioural economics perspective |
| topic | DRNTU::Social sciences |
| url | http://hdl.handle.net/10356/35239 |
| work_keys_str_mv | AT kowceciliayeeboon illegalmusicdownloadinginsingaporefromabehaviouraleconomicsperspective AT nglimin illegalmusicdownloadinginsingaporefromabehaviouraleconomicsperspective AT teoyachih illegalmusicdownloadinginsingaporefromabehaviouraleconomicsperspective |