Exploring the complementary effects of perceived value and cost-based pricing strategies on firm performance.
Pricing is one of the most important marketing decisions that carry major financial consequences. Langabeer (1988) proposes that there are two major perspectives in pricing, namely, perceived value and cost-based pricing. Although many researchers have offered similar classifications of pricing stra...
| প্রধান লেখক: | , , |
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| অন্যান্য লেখক: | |
| বিন্যাস: | Final Year Project (FYP) |
| ভাষা: | English |
| প্রকাশিত: |
2010
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10356/35487 |