Luxury fashion marketing during the recession : a case study approach
The face of the luxury fashion industry has certainly changed through the current period of the recession. The luxury fashion consumer has certainly evolved after undergoing the effects of the recession. Consumer values have changed and consumers have adopted a more value-seeking approach in shoppin...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35545 |