A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers.
The ageing population trend in recent years has brought about the rise of the silver market all over the world. This research study aims to find out which characteristics of a salesperson would appeal to the Silver Market Consumers (SMC) in Singapore. For the purpose of this study, we have chosen to...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35550 |
| _version_ | 1826121749043871744 |
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| author | Cheo, Ting Ting. Ng, Chloe Shu Yi. Teo, Wei Qi. |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Cheo, Ting Ting. Ng, Chloe Shu Yi. Teo, Wei Qi. |
| author_sort | Cheo, Ting Ting. |
| collection | NTU |
| description | The ageing population trend in recent years has brought about the rise of the silver market all over the world. This research study aims to find out which characteristics of a salesperson would appeal to the Silver Market Consumers (SMC) in Singapore. For the purpose of this study, we have chosen to focus on the retail healthcare products industry. The three main objectives of this study are: To determine the characteristics of salespeople that lead to positive affect of the SMC in the retail healthcare products industry, to determine how affect influences their buying behaviour, and to provide retailers in this industry with relevant information to assist them in their selection and training of salespeople. Data was collected through self-administered questionnaires gathered from 100 respondents aged 55 and above. |
| first_indexed | 2024-10-01T05:37:14Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/35550 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:37:14Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/355502023-05-19T06:09:00Z A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. Cheo, Ting Ting. Ng, Chloe Shu Yi. Teo, Wei Qi. Nanyang Business School Boey Yew Tung DRNTU::Business::Marketing::Consumer behaviour The ageing population trend in recent years has brought about the rise of the silver market all over the world. This research study aims to find out which characteristics of a salesperson would appeal to the Silver Market Consumers (SMC) in Singapore. For the purpose of this study, we have chosen to focus on the retail healthcare products industry. The three main objectives of this study are: To determine the characteristics of salespeople that lead to positive affect of the SMC in the retail healthcare products industry, to determine how affect influences their buying behaviour, and to provide retailers in this industry with relevant information to assist them in their selection and training of salespeople. Data was collected through self-administered questionnaires gathered from 100 respondents aged 55 and above. BUSINESS 2010-04-20T08:40:35Z 2010-04-20T08:40:35Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/35550 en Nanyang Technological University 82 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behaviour Cheo, Ting Ting. Ng, Chloe Shu Yi. Teo, Wei Qi. A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title | A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title_full | A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title_fullStr | A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title_full_unstemmed | A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title_short | A study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the Silver Market Consumers. |
| title_sort | study to investigate the relationship between the characteristics of salespeople and the buying behaviour of the silver market consumers |
| topic | DRNTU::Business::Marketing::Consumer behaviour |
| url | http://hdl.handle.net/10356/35550 |
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