Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
71 p.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/35700 |
| _version_ | 1824453902236385280 |
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| author | Ng, Aline Yar Hwee. |
| author2 | Fu Wei-Jen, Wayne |
| author_facet | Fu Wei-Jen, Wayne Ng, Aline Yar Hwee. |
| author_sort | Ng, Aline Yar Hwee. |
| collection | NTU |
| description | 71 p. |
| first_indexed | 2025-02-19T03:13:48Z |
| format | Thesis |
| id | ntu-10356/35700 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:13:48Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/357002019-12-10T11:18:15Z Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. Ng, Aline Yar Hwee. Fu Wei-Jen, Wayne Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects 71 p. There are many female lifestyle magazines in Singapore. The crave for profits has moved magazine publishing in Singapore from a reader-oriented mindset focusing on building readers' interest in the magazines to one that is profit-oriented where advertisers now have a certain influence on what goes into the editorial contents. The objective of this study is to find out if advertisements influence consumers' buying decisions of luxury products and the consumers' perception of the increasing advertorials. Master of Mass Communication 2010-04-23T01:22:27Z 2010-04-23T01:22:27Z 2007 2007 Thesis http://hdl.handle.net/10356/35700 application/pdf |
| spellingShingle | DRNTU::Social sciences::Mass media::Media effects Ng, Aline Yar Hwee. Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title | Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title_full | Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title_fullStr | Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title_full_unstemmed | Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title_short | Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions. |
| title_sort | effects of advertisements in female lifestyle magazines on readers product purchasing decisions |
| topic | DRNTU::Social sciences::Mass media::Media effects |
| url | http://hdl.handle.net/10356/35700 |
| work_keys_str_mv | AT ngalineyarhwee effectsofadvertisementsinfemalelifestylemagazinesonreadersproductpurchasingdecisions |