Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.

71 p.

Bibliographic Details
Main Author:	Ng, Aline Yar Hwee.
Other Authors:	Fu Wei-Jen, Wayne
Format:	Thesis
Published:	2010
Subjects:	DRNTU::Social sciences::Mass media::Media effects
Online Access:	http://hdl.handle.net/10356/35700

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