Market entry strategies for foreign book publishers into China.

Market entry strategies for foreign book publishers into China.

66 p.

Bibliographic Details
Main Author:	Loh, Kelvin Wei Quan.
Other Authors:	Tan How Teck
Format:	Thesis
Published:	2010
Subjects:	DRNTU::Business::Marketing::Channels DRNTU::Business::Industries and labor DRNTU::Social sciences::Economic development::China
Online Access:	http://hdl.handle.net/10356/35910

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