Tourism marketing for Guangxi : using branding to attract Singapore travelers.
103 p.
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35935 |
| _version_ | 1811680748034326528 |
|---|---|
| author | Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. |
| author2 | Ian McGovern |
| author_facet | Ian McGovern Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. |
| author_sort | Seak, Elsie Siew Kim. |
| collection | NTU |
| description | 103 p. |
| first_indexed | 2024-10-01T03:29:58Z |
| format | Thesis |
| id | ntu-10356/35935 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:29:58Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/359352024-01-12T10:11:58Z Tourism marketing for Guangxi : using branding to attract Singapore travelers. Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. Ian McGovern Nanyang Business School DRNTU::Social sciences::Recreation 103 p. In an environment characterized by intense global and domestic competition, the scope and depth of effort necessary to accomplish Guangxi government's vision to build a world-class tourism economy remains challenging. Therefore, this research is to present a practical and feasible approach to the review of the tourism industry in Guangxi with the purpose to accentuate Guangxi's image and competitive advantage so that it can differentiate itself from other tourist destinations within China and outside China. Master of Business Administration 2010-04-23T02:09:14Z 2010-04-23T02:09:14Z 2007 2007 Thesis http://hdl.handle.net/10356/35935 application/pdf |
| spellingShingle | DRNTU::Social sciences::Recreation Seak, Elsie Siew Kim. Soon, Jacqueline Sio Hwee. Tan, Ellen Shew Yen. Tan, Gertrude Yam Hua. Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title | Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title_full | Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title_fullStr | Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title_full_unstemmed | Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title_short | Tourism marketing for Guangxi : using branding to attract Singapore travelers. |
| title_sort | tourism marketing for guangxi using branding to attract singapore travelers |
| topic | DRNTU::Social sciences::Recreation |
| url | http://hdl.handle.net/10356/35935 |
| work_keys_str_mv | AT seakelsiesiewkim tourismmarketingforguangxiusingbrandingtoattractsingaporetravelers AT soonjacquelinesiohwee tourismmarketingforguangxiusingbrandingtoattractsingaporetravelers AT tanellenshewyen tourismmarketingforguangxiusingbrandingtoattractsingaporetravelers AT tangertrudeyamhua tourismmarketingforguangxiusingbrandingtoattractsingaporetravelers |