Business models for the base of the pyramid : how multinational corporations compete in a low-income environment

Business models for the base of the pyramid : how multinational corporations compete in a low-income environment

103 p.

Bibliographic Details
Main Author:	Diego Koenig
Other Authors:	Ian McGovern
Format:	Thesis
Published:	2010
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/35951

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