The Singapore Tat2 Show 2010.
The planning and execution of PR activities for Singapore's second Tat2 Show held at Singapore Expo from 8-10 January 2010. Part of the PR campaign will also be on shifting the public's perception on tattoos, which traditionally have been associated with negative stereotypes and deviance,...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38644 |
| _version_ | 1811689931176673280 |
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| author | Ip, Wai Yin. Khiu, Sarah Yanling. Loh, Pei Si. Cheo, Joyce Ying Hui. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Ip, Wai Yin. Khiu, Sarah Yanling. Loh, Pei Si. Cheo, Joyce Ying Hui. |
| author_sort | Ip, Wai Yin. |
| collection | NTU |
| description | The planning and execution of PR activities for Singapore's second Tat2 Show held at Singapore Expo from 8-10 January 2010. Part of the PR campaign will also be on shifting the public's perception on tattoos, which traditionally have been associated with negative stereotypes and deviance, to one of an art form and an appreciation for their aesthetic value.
This paper is based on the public relations (PR) campaign of the Singapore Tat2 Show 2010 (STS2010), conceptualized and executed by our group. The primary objectives of the campaign is to create awareness and drive traffic to the show, but as tattoos are largely misunderstood and marginalized by society, the success of STS2010 depended on breaking negative stereotypes and gaining acceptance. Drawing on the findings of our research, related literature and relevant theories, we identified media opportunities to put together a strategic PR campaign for STS2010. Central to the campaign is communicating real human interest stories and dispelling myths about the tattoo community. This paper will examine and discuss how our PR campaign overcame social resistance and an unfavourable media landscape by utilizing online media and engaging the public to create dialogue and effect change. |
| first_indexed | 2024-10-01T05:55:56Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/38644 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:55:56Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/386442019-12-10T14:06:22Z The Singapore Tat2 Show 2010. Ip, Wai Yin. Khiu, Sarah Yanling. Loh, Pei Si. Cheo, Joyce Ying Hui. Wee Kim Wee School of Communication and Information Utopia Studio IMG World Fernando de la Cruz Paragas DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns The planning and execution of PR activities for Singapore's second Tat2 Show held at Singapore Expo from 8-10 January 2010. Part of the PR campaign will also be on shifting the public's perception on tattoos, which traditionally have been associated with negative stereotypes and deviance, to one of an art form and an appreciation for their aesthetic value. This paper is based on the public relations (PR) campaign of the Singapore Tat2 Show 2010 (STS2010), conceptualized and executed by our group. The primary objectives of the campaign is to create awareness and drive traffic to the show, but as tattoos are largely misunderstood and marginalized by society, the success of STS2010 depended on breaking negative stereotypes and gaining acceptance. Drawing on the findings of our research, related literature and relevant theories, we identified media opportunities to put together a strategic PR campaign for STS2010. Central to the campaign is communicating real human interest stories and dispelling myths about the tattoo community. This paper will examine and discuss how our PR campaign overcame social resistance and an unfavourable media landscape by utilizing online media and engaging the public to create dialogue and effect change. Bachelor of Communication Studies 2010-05-14T08:18:27Z 2010-05-14T08:18:27Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/38644 en Nanyang Technological University 60 p. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Ip, Wai Yin. Khiu, Sarah Yanling. Loh, Pei Si. Cheo, Joyce Ying Hui. The Singapore Tat2 Show 2010. |
| title | The Singapore Tat2 Show 2010. |
| title_full | The Singapore Tat2 Show 2010. |
| title_fullStr | The Singapore Tat2 Show 2010. |
| title_full_unstemmed | The Singapore Tat2 Show 2010. |
| title_short | The Singapore Tat2 Show 2010. |
| title_sort | singapore tat2 show 2010 |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/38644 |
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