Does location matters : a case study of pubs in Singapore.
This paper focuses its discussion on the pub industry in Singapore, and aims to investigate how and why prices of identical products differ at different establishments. To do so, we recognize that alcoholic beverages are a luxury good, and that the pub industry in Singapore is a monopolistically c...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38674 |
| _version_ | 1826125898217160704 |
|---|---|
| author | Choo, Jackson Kar Seng. Seow, Florence Wen Fang. Sim, Aubrey Ke Zhen. |
| author2 | David Alexander Reisman |
| author_facet | David Alexander Reisman Choo, Jackson Kar Seng. Seow, Florence Wen Fang. Sim, Aubrey Ke Zhen. |
| author_sort | Choo, Jackson Kar Seng. |
| collection | NTU |
| description | This paper focuses its discussion on the pub industry in Singapore, and aims to investigate how and why prices of identical products differ at different establishments.
To do so, we recognize that alcoholic beverages are a luxury good, and that the pub
industry in Singapore is a monopolistically competitive market. We then determine that
the basis for differing prices of identical products at different establishments lie in
product differentiation, namely horizontal product differentiation. Following that, we
break down the methods of horizontal product differentiation employed by pub owners
into five aspects: ambience, service crew, food, amenities and location. |
| first_indexed | 2024-10-01T06:43:54Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/38674 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:43:54Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/386742019-12-10T14:32:03Z Does location matters : a case study of pubs in Singapore. Choo, Jackson Kar Seng. Seow, Florence Wen Fang. Sim, Aubrey Ke Zhen. David Alexander Reisman School of Humanities and Social Sciences DRNTU::Business::Industries and labor This paper focuses its discussion on the pub industry in Singapore, and aims to investigate how and why prices of identical products differ at different establishments. To do so, we recognize that alcoholic beverages are a luxury good, and that the pub industry in Singapore is a monopolistically competitive market. We then determine that the basis for differing prices of identical products at different establishments lie in product differentiation, namely horizontal product differentiation. Following that, we break down the methods of horizontal product differentiation employed by pub owners into five aspects: ambience, service crew, food, amenities and location. Bachelor of Arts 2010-05-17T03:40:51Z 2010-05-17T03:40:51Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/38674 en Nanyang Technological University 41 p. application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Choo, Jackson Kar Seng. Seow, Florence Wen Fang. Sim, Aubrey Ke Zhen. Does location matters : a case study of pubs in Singapore. |
| title | Does location matters : a case study of pubs in Singapore. |
| title_full | Does location matters : a case study of pubs in Singapore. |
| title_fullStr | Does location matters : a case study of pubs in Singapore. |
| title_full_unstemmed | Does location matters : a case study of pubs in Singapore. |
| title_short | Does location matters : a case study of pubs in Singapore. |
| title_sort | does location matters a case study of pubs in singapore |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/38674 |
| work_keys_str_mv | AT choojacksonkarseng doeslocationmattersacasestudyofpubsinsingapore AT seowflorencewenfang doeslocationmattersacasestudyofpubsinsingapore AT simaubreykezhen doeslocationmattersacasestudyofpubsinsingapore |