What makes them tick? : an exploratory study on promotional communication for museums.
Museums worldwide are increasingly implementing promotional communication efforts in order to motivate audiences to visit. In Singapore, the government statutory board overseeing museums, the National Heritage Board, has launched several public communication campaigns aimed at encouraging people...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38735 |