Effects of sexy voices on radio advertising for gender-natured and neutral products.
This study examines the application of sex appeal, commonly used in print and television advertising, in vocal form in radio advertising as well as the interaction with consumers’ gender, spokesperson's gender and product nature on consumer attitudes towards the ad, speaker and brand, purchase...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38830 |