Examining the “customer” metaphor in hospitals : a case study of Singapore
In a competitive society, marketing is done by organisations in order to differentiate themselves from the multitudes of offerings available to the masses. Every day we are bombarded by advertising messages at every corner. It has become so prevalent that even social institutions see the need to mar...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/38837 |