The shortage of seafarers : developing industry/employer of choice and employment brand strategies
The shortage of seafarers has been an issue repeatedly raised for the past few years. This study specifically aims to derive corrective for attracting and retaining the seafarers. The reader will initially be given a brief update on the current seafaring labor market based on BIMCO/ISF 2005 report....
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/39399 |
| _version_ | 1826117279084969984 |
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| author | Yeoh, Karen Kai Lin. |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Yeoh, Karen Kai Lin. |
| author_sort | Yeoh, Karen Kai Lin. |
| collection | NTU |
| description | The shortage of seafarers has been an issue repeatedly raised for the past few years. This study specifically aims to derive corrective for attracting and retaining the seafarers. The reader will initially be given a brief update on the current seafaring labor market based on BIMCO/ISF 2005 report. A review of literatures would reveal the current situation as well the increasing awareness of the shortage but the industry‘s inability to develop on practical solutions. Subsequently the author explores marketing strategies such as Employer of Choice to be a possible cure for this shortage and look into other employment brand and marketing strategies in an attempt to improve the situation. |
| first_indexed | 2024-10-01T04:25:01Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/39399 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:25:01Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/393992023-03-03T16:59:43Z The shortage of seafarers : developing industry/employer of choice and employment brand strategies Yeoh, Karen Kai Lin. School of Civil and Environmental Engineering Thai Van Vinh DRNTU::Engineering::Maritime studies::Maritime management and business The shortage of seafarers has been an issue repeatedly raised for the past few years. This study specifically aims to derive corrective for attracting and retaining the seafarers. The reader will initially be given a brief update on the current seafaring labor market based on BIMCO/ISF 2005 report. A review of literatures would reveal the current situation as well the increasing awareness of the shortage but the industry‘s inability to develop on practical solutions. Subsequently the author explores marketing strategies such as Employer of Choice to be a possible cure for this shortage and look into other employment brand and marketing strategies in an attempt to improve the situation. Bachelor of Science (Maritime Studies) 2010-05-24T00:41:10Z 2010-05-24T00:41:10Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/39399 en Nanyang Technological University 89 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Maritime studies::Maritime management and business Yeoh, Karen Kai Lin. The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title | The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title_full | The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title_fullStr | The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title_full_unstemmed | The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title_short | The shortage of seafarers : developing industry/employer of choice and employment brand strategies |
| title_sort | shortage of seafarers developing industry employer of choice and employment brand strategies |
| topic | DRNTU::Engineering::Maritime studies::Maritime management and business |
| url | http://hdl.handle.net/10356/39399 |
| work_keys_str_mv | AT yeohkarenkailin theshortageofseafarersdevelopingindustryemployerofchoiceandemploymentbrandstrategies AT yeohkarenkailin shortageofseafarersdevelopingindustryemployerofchoiceandemploymentbrandstrategies |