How do popularity and preference affect risk-taking?
We investigated how popularity and preference affect risk-taking behavior. In study 1, popularity of a game was examined to find out if it affects risk-taking behavior in games. Preference of the game was predicted to mediate this effect such that popularity will increase people’s preference for the...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/39754 |
| _version_ | 1826127810475851776 |
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| author | Hon, Charlene Xue Lin. |
| author2 | Wan Ching |
| author_facet | Wan Ching Hon, Charlene Xue Lin. |
| author_sort | Hon, Charlene Xue Lin. |
| collection | NTU |
| description | We investigated how popularity and preference affect risk-taking behavior. In study 1, popularity of a game was examined to find out if it affects risk-taking behavior in games. Preference of the game was predicted to mediate this effect such that popularity will increase people’s preference for the game which in turn increases risk taking behavior observed in the game. However, the relationship between preference and risk taking was not found to be significant and preference did not mediate the popularity and risk-taking effect found. Study 2 was conducted to find out if certain
types of preferences were better at predicting risk-taking behavior. Results obtained showed that preference for reward significantly predicts risk-taking and thus a better predictor than preference for game. |
| first_indexed | 2024-10-01T07:14:34Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/39754 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:14:34Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/397542019-12-10T11:08:22Z How do popularity and preference affect risk-taking? Hon, Charlene Xue Lin. Wan Ching School of Humanities and Social Sciences DRNTU::Social sciences::Sociology::Social deviance We investigated how popularity and preference affect risk-taking behavior. In study 1, popularity of a game was examined to find out if it affects risk-taking behavior in games. Preference of the game was predicted to mediate this effect such that popularity will increase people’s preference for the game which in turn increases risk taking behavior observed in the game. However, the relationship between preference and risk taking was not found to be significant and preference did not mediate the popularity and risk-taking effect found. Study 2 was conducted to find out if certain types of preferences were better at predicting risk-taking behavior. Results obtained showed that preference for reward significantly predicts risk-taking and thus a better predictor than preference for game. Bachelor of Arts 2010-06-04T00:50:36Z 2010-06-04T00:50:36Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/39754 en Nanyang Technological University 52 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Social deviance Hon, Charlene Xue Lin. How do popularity and preference affect risk-taking? |
| title | How do popularity and preference affect risk-taking? |
| title_full | How do popularity and preference affect risk-taking? |
| title_fullStr | How do popularity and preference affect risk-taking? |
| title_full_unstemmed | How do popularity and preference affect risk-taking? |
| title_short | How do popularity and preference affect risk-taking? |
| title_sort | how do popularity and preference affect risk taking |
| topic | DRNTU::Social sciences::Sociology::Social deviance |
| url | http://hdl.handle.net/10356/39754 |
| work_keys_str_mv | AT honcharlenexuelin howdopopularityandpreferenceaffectrisktaking |