How do popularity and preference affect risk-taking?
We investigated how popularity and preference affect risk-taking behavior. In study 1, popularity of a game was examined to find out if it affects risk-taking behavior in games. Preference of the game was predicted to mediate this effect such that popularity will increase people’s preference for the...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/39754 |