Conceptual development of revenue and yield management system for shipping business

Shipping companies today are facing immense competition from players both locally and globally. There is an increasing need for them to constantly develop new techniques in their operations procedures that could give them a competitive edge. In response to such needs, this study aims to develop a...

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Autor principal: Fu, Jenna Li Sheng.
Otros Autores: Tiong Lee Kong, Robert
Formato: Final Year Project (FYP)
Lenguaje:English
Publicado: 2010
Materias:
Acceso en línea:http://hdl.handle.net/10356/40120
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author Fu, Jenna Li Sheng.
author2 Tiong Lee Kong, Robert
author_facet Tiong Lee Kong, Robert
Fu, Jenna Li Sheng.
author_sort Fu, Jenna Li Sheng.
collection NTU
description Shipping companies today are facing immense competition from players both locally and globally. There is an increasing need for them to constantly develop new techniques in their operations procedures that could give them a competitive edge. In response to such needs, this study aims to develop a yield management model for the shipping business. The selected area of focus is on container liner shipping, while the approach taken for yield management in container liner shipping would be the technique of slot allocation. Slot allocation differs from the normal yield management as it only considers the management of inventory rather than the management of both pricing and inventory. The first step taken in this study was to review the background of yield management and the container liner industry, to provide an increased understanding of their operations, and prove that there is a need for a yield management system in shipping. Next, a comparative study between the airline’s and container liner shipping industry’s characteristics and current practices in yield management was done. This would serve as the justification for the usage of slot allocation techniques in container liner shipping yield management.
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spelling ntu-10356/401202023-03-03T17:02:28Z Conceptual development of revenue and yield management system for shipping business Fu, Jenna Li Sheng. Tiong Lee Kong, Robert School of Civil and Environmental Engineering DRNTU::Engineering::Maritime studies::Maritime management and business Shipping companies today are facing immense competition from players both locally and globally. There is an increasing need for them to constantly develop new techniques in their operations procedures that could give them a competitive edge. In response to such needs, this study aims to develop a yield management model for the shipping business. The selected area of focus is on container liner shipping, while the approach taken for yield management in container liner shipping would be the technique of slot allocation. Slot allocation differs from the normal yield management as it only considers the management of inventory rather than the management of both pricing and inventory. The first step taken in this study was to review the background of yield management and the container liner industry, to provide an increased understanding of their operations, and prove that there is a need for a yield management system in shipping. Next, a comparative study between the airline’s and container liner shipping industry’s characteristics and current practices in yield management was done. This would serve as the justification for the usage of slot allocation techniques in container liner shipping yield management. Bachelor of Science (Maritime Studies) 2010-06-10T07:51:18Z 2010-06-10T07:51:18Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/40120 en Nanyang Technological University 56 p. application/pdf
spellingShingle DRNTU::Engineering::Maritime studies::Maritime management and business
Fu, Jenna Li Sheng.
Conceptual development of revenue and yield management system for shipping business
title Conceptual development of revenue and yield management system for shipping business
title_full Conceptual development of revenue and yield management system for shipping business
title_fullStr Conceptual development of revenue and yield management system for shipping business
title_full_unstemmed Conceptual development of revenue and yield management system for shipping business
title_short Conceptual development of revenue and yield management system for shipping business
title_sort conceptual development of revenue and yield management system for shipping business
topic DRNTU::Engineering::Maritime studies::Maritime management and business
url http://hdl.handle.net/10356/40120
work_keys_str_mv AT fujennalisheng conceptualdevelopmentofrevenueandyieldmanagementsystemforshippingbusiness