Effective e-commerce strategies for small online retailers.
After years of strong double-digit growth, online retail sales in the U.S. are showing signs of slowing down. It is imperative that small online retailers understand the best practices of successful e-commerce ventures and get things done right fast because they have limited access to slack resource...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/41789 |
| _version_ | 1826122475638882304 |
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| author | Tan, Patrick Jia Sheng @ Tan Quee Choon. |
| author2 | Ravishankar Sharma |
| author_facet | Ravishankar Sharma Tan, Patrick Jia Sheng @ Tan Quee Choon. |
| author_sort | Tan, Patrick Jia Sheng @ Tan Quee Choon. |
| collection | NTU |
| description | After years of strong double-digit growth, online retail sales in the U.S. are showing signs of slowing down. It is imperative that small online retailers understand the best practices of successful e-commerce ventures and get things done right fast because they have limited access to slack resources to experiment with new strategies and absorb the risk of failures. However, to my knowledge, there is little known information available to help small businesses exploit the Internet. This dissertation attempts to plug this research gap. It aims to identify the factors that are most effective in helping small online retailers attain common business objectives such as improving profit margin, increasing profitability and accelerating business growth. In addition, this research acknowledges the diversity of the small and medium-sized enterprise? and examines the influences of strategic decisions made by top management on the implementation of critical success factors and business performance. A web-based survey was set up to collate responses from suitable online retailers in the U.S. |
| first_indexed | 2024-10-01T05:49:05Z |
| format | Thesis |
| id | ntu-10356/41789 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:49:05Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/417892019-12-10T10:53:18Z Effective e-commerce strategies for small online retailers. Tan, Patrick Jia Sheng @ Tan Quee Choon. Ravishankar Sharma Theng Yin Leng Wee Kim Wee School of Communication and Information DRNTU::Business::Information technology::Electronic commerce After years of strong double-digit growth, online retail sales in the U.S. are showing signs of slowing down. It is imperative that small online retailers understand the best practices of successful e-commerce ventures and get things done right fast because they have limited access to slack resources to experiment with new strategies and absorb the risk of failures. However, to my knowledge, there is little known information available to help small businesses exploit the Internet. This dissertation attempts to plug this research gap. It aims to identify the factors that are most effective in helping small online retailers attain common business objectives such as improving profit margin, increasing profitability and accelerating business growth. In addition, this research acknowledges the diversity of the small and medium-sized enterprise? and examines the influences of strategic decisions made by top management on the implementation of critical success factors and business performance. A web-based survey was set up to collate responses from suitable online retailers in the U.S. Master of Science (Information Studies) 2010-08-12T06:11:44Z 2010-08-12T06:11:44Z 2008 2008 Thesis http://hdl.handle.net/10356/41789 en Nanyang Technological University 76 p. application/pdf |
| spellingShingle | DRNTU::Business::Information technology::Electronic commerce Tan, Patrick Jia Sheng @ Tan Quee Choon. Effective e-commerce strategies for small online retailers. |
| title | Effective e-commerce strategies for small online retailers. |
| title_full | Effective e-commerce strategies for small online retailers. |
| title_fullStr | Effective e-commerce strategies for small online retailers. |
| title_full_unstemmed | Effective e-commerce strategies for small online retailers. |
| title_short | Effective e-commerce strategies for small online retailers. |
| title_sort | effective e commerce strategies for small online retailers |
| topic | DRNTU::Business::Information technology::Electronic commerce |
| url | http://hdl.handle.net/10356/41789 |
| work_keys_str_mv | AT tanpatrickjiashengtanqueechoon effectiveecommercestrategiesforsmallonlineretailers |