Islamic banking : adoption of a service innovation.
Past literature revealed a lack of marketing studies on Islamic banking. A consumerbased research study was thus considered to be beneficial for both academicians and practitioners. The present study applied the diffusion model of Rogers (1983) in the context of introducing Islamic banking to the...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/10356/42509 |