Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is requ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/42557 |
| _version_ | 1826126466179399680 |
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| author | Phan, Siew Lee. Wong, Si Ann. |
| author2 | Murali Krishna Erramilli |
| author_facet | Murali Krishna Erramilli Phan, Siew Lee. Wong, Si Ann. |
| author_sort | Phan, Siew Lee. |
| collection | NTU |
| description | An important decision facing marketers in today's highly competitive business
environment is the selection of the right marketing and promotional strategies for the
target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is required for different foreign markets.
When exporting to these foreign markets, marketers should be aware of one barrier of
entry: the consumer bias against a product based on its country-of-origin. Knowing
when to promote a product's country-of-origin and when to keep mum about it is
extremely helpful. |
| first_indexed | 2024-10-01T06:53:05Z |
| format | Thesis |
| id | ntu-10356/42557 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:53:05Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | ntu-10356/425572024-01-12T10:25:45Z Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. Phan, Siew Lee. Wong, Si Ann. Murali Krishna Erramilli Nanyang Business School DRNTU::Business::Marketing::Consumer behaviour An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is required for different foreign markets. When exporting to these foreign markets, marketers should be aware of one barrier of entry: the consumer bias against a product based on its country-of-origin. Knowing when to promote a product's country-of-origin and when to keep mum about it is extremely helpful. Master of Business Administration 2010-12-30T05:00:37Z 2010-12-30T05:00:37Z 1999 1999 Thesis http://hdl.handle.net/10356/42557 en 52 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behaviour Phan, Siew Lee. Wong, Si Ann. Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title | Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title_full | Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title_fullStr | Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title_full_unstemmed | Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title_short | Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. |
| title_sort | cross national empirical study asian s perception of product quality made in latin america latin americans perception of product quality made in asia |
| topic | DRNTU::Business::Marketing::Consumer behaviour |
| url | http://hdl.handle.net/10356/42557 |
| work_keys_str_mv | AT phansiewlee crossnationalempiricalstudyasiansperceptionofproductqualitymadeinlatinamericalatinamericansperceptionofproductqualitymadeinasia AT wongsiann crossnationalempiricalstudyasiansperceptionofproductqualitymadeinlatinamericalatinamericansperceptionofproductqualitymadeinasia |