Use of internet as a marketing tool for quantity surveying firms in Singapore
With the development of the Internet, the world has become smaller as a result of an increase in communication. Thus companies face keener competition, not only within their countries, but they would face global competitors. Having a presence on the Internet would give a company an instant global...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/42585 |
| _version_ | 1826109820010233856 |
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| author | Loi, Carol Pui Wan. |
| author2 | Yap Sook Fwe |
| author_facet | Yap Sook Fwe Loi, Carol Pui Wan. |
| author_sort | Loi, Carol Pui Wan. |
| collection | NTU |
| description | With the development of the Internet, the world has become smaller as a result of an
increase in communication. Thus companies face keener competition, not only within
their countries, but they would face global competitors. Having a presence on the
Internet would give a company an instant global presence. A firm could market its
product on its web site, inform customers of services available and cater to other
customers' needs on the Internet.
In view of the intense competition, especially at times of slowdown in the economy, quantity surveyors (QS) could make use of the Internet to market themselves on the global scene. |
| first_indexed | 2024-10-01T02:24:40Z |
| format | Thesis |
| id | ntu-10356/42585 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:24:40Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/425852020-09-26T21:13:59Z Use of internet as a marketing tool for quantity surveying firms in Singapore Loi, Carol Pui Wan. Yap Sook Fwe Centre for Advanced Construction Studies DRNTU::Business::Marketing::Internet With the development of the Internet, the world has become smaller as a result of an increase in communication. Thus companies face keener competition, not only within their countries, but they would face global competitors. Having a presence on the Internet would give a company an instant global presence. A firm could market its product on its web site, inform customers of services available and cater to other customers' needs on the Internet. In view of the intense competition, especially at times of slowdown in the economy, quantity surveyors (QS) could make use of the Internet to market themselves on the global scene. Master of Science (International Construction Management) 2011-01-04T01:53:10Z 2011-01-04T01:53:10Z 1998 1998 Thesis http://hdl.handle.net/10356/42585 en 131 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Internet Loi, Carol Pui Wan. Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title | Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title_full | Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title_fullStr | Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title_full_unstemmed | Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title_short | Use of internet as a marketing tool for quantity surveying firms in Singapore |
| title_sort | use of internet as a marketing tool for quantity surveying firms in singapore |
| topic | DRNTU::Business::Marketing::Internet |
| url | http://hdl.handle.net/10356/42585 |
| work_keys_str_mv | AT loicarolpuiwan useofinternetasamarketingtoolforquantitysurveyingfirmsinsingapore |