Sociology in business : a study on the role of social network in the start-up success of brick-and-mortar versus online retailing in Singapore.
Entrepreneurs utilize their social network in order to obtain resources required for the start-up of their businesses. It has been suggested that the strength of tie utilized in obtaining certain resources plays a role in influencing the start-up success of small businesses. However, limited researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/43846 |