CEO interview on CNBC and post earnings announcement drift.

CEO interview on CNBC and post earnings announcement drift.

This paper investigates whether media attention specifically in the form of CEO interviews affects abnormal returns and hence post earnings announcement drift (PEAD). We look at 222 samples of CEO interview and no CEO interview group. We observe a significant positive average cumulative abnormal ret...

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Bibliographic Details
Main Authors: Kew, Peipei., Kwek, Cherie Zhi Yan., Ong, June Xin Yu.
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2011
Subjects:
DRNTU::Business::Management::Communication
Online Access:http://hdl.handle.net/10356/43911

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