F( . )( . )D.
As a young female photographer, I grew up watching explicit sexual brassieres’ advertisements, which are supposed to make women feel comfortable and sexy when they purchase the product. Ultimately, these advertisements are out to increase sales. However, this method of employing sexuality to sell pr...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43972 |
| _version_ | 1826112049107697664 |
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| author | Koh, Wei Ling. |
| author2 | Paul Kohl |
| author_facet | Paul Kohl Koh, Wei Ling. |
| author_sort | Koh, Wei Ling. |
| collection | NTU |
| description | As a young female photographer, I grew up watching explicit sexual brassieres’ advertisements, which are supposed to make women feel comfortable and sexy when they purchase the product. Ultimately, these advertisements are out to increase sales. However, this method of employing sexuality to sell products is ironic to the Chinese culture in Singapore as it is considered a social taboo and an immodesty for females not to wear their brassieres in public. This phenomenon has also made me question the sort of images viewers are consuming from the media, if aesthetics had caused viewers to be blind from a content that would be frowned upon in reality. Hence, I chose to use the brassiere to replace the food in my pictures, in an attempt to make people stop and ponder the usage of sexuality behind image construction. Humor is also injected into the images as subversion of this phenomenon, and to stop viewers from their immediate response of unquestioned consumption. |
| first_indexed | 2024-10-01T03:00:53Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/43972 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:00:53Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/439722019-12-10T11:13:59Z F( . )( . )D. Koh, Wei Ling. Paul Kohl School of Art, Design and Media DRNTU::Visual arts and music::Photography As a young female photographer, I grew up watching explicit sexual brassieres’ advertisements, which are supposed to make women feel comfortable and sexy when they purchase the product. Ultimately, these advertisements are out to increase sales. However, this method of employing sexuality to sell products is ironic to the Chinese culture in Singapore as it is considered a social taboo and an immodesty for females not to wear their brassieres in public. This phenomenon has also made me question the sort of images viewers are consuming from the media, if aesthetics had caused viewers to be blind from a content that would be frowned upon in reality. Hence, I chose to use the brassiere to replace the food in my pictures, in an attempt to make people stop and ponder the usage of sexuality behind image construction. Humor is also injected into the images as subversion of this phenomenon, and to stop viewers from their immediate response of unquestioned consumption. Bachelor of Fine Arts 2011-05-16T07:57:36Z 2011-05-16T07:57:36Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/43972 en Nanyang Technological University 20 p. application/pdf |
| spellingShingle | DRNTU::Visual arts and music::Photography Koh, Wei Ling. F( . )( . )D. |
| title | F( . )( . )D. |
| title_full | F( . )( . )D. |
| title_fullStr | F( . )( . )D. |
| title_full_unstemmed | F( . )( . )D. |
| title_short | F( . )( . )D. |
| title_sort | f d |
| topic | DRNTU::Visual arts and music::Photography |
| url | http://hdl.handle.net/10356/43972 |
| work_keys_str_mv | AT kohweiling fd |