Time-limited pressure and perceived value of travel products in travel fairs in Singapore
While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Online Access: | http://hdl.handle.net/10356/43979 |
| _version_ | 1826115426417901568 |
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| author | Sim, Shi Jie Chang, Yvonne Yu Fang Lam, Kyeng Wai |
| author2 | Christine Lim |
| author_facet | Christine Lim Sim, Shi Jie Chang, Yvonne Yu Fang Lam, Kyeng Wai |
| author_sort | Sim, Shi Jie |
| collection | NTU |
| description | While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value. |
| first_indexed | 2024-10-01T03:54:57Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/43979 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:54:57Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | ntu-10356/439792023-05-19T07:23:08Z Time-limited pressure and perceived value of travel products in travel fairs in Singapore Sim, Shi Jie Chang, Yvonne Yu Fang Lam, Kyeng Wai Christine Lim Nanyang Business School DRNTU::Social sciences::Recreation While much research has been focused in the understanding consumers’ perception of Perceived Value, not many studies have been made in the context of travel products. In this paper, the authors seek to be able to better comprehend the constructs of consumers’ perception of product value in a travel fair environment. Through the research, it was found that Time-Limited Pressure, Perceived Scarcity, Low Perceived Price and Perceived Quality were responsible in affecting the consumers’ perception of product value. BUSINESS 2011-05-16T09:01:15Z 2011-05-16T09:01:15Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/43979 en Nanyang Technological University 68 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Recreation Sim, Shi Jie Chang, Yvonne Yu Fang Lam, Kyeng Wai Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title | Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title_full | Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title_fullStr | Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title_full_unstemmed | Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title_short | Time-limited pressure and perceived value of travel products in travel fairs in Singapore |
| title_sort | time limited pressure and perceived value of travel products in travel fairs in singapore |
| topic | DRNTU::Social sciences::Recreation |
| url | http://hdl.handle.net/10356/43979 |
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