The impact of green marketing on a consumer's purchase decision.
Recently, green marketing efforts by both firms and non-profit organisations in the form of advertisements, type of products offered, Corporate Social Responsibility (CSR) programmes have been gaining prominence. In this report, we would be looking at various types of green marketing efforts indivi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44009 |