The interaction effects between mood and social factors of web atmospherics on purchase intentions.
The increasing popularity of online shopping has led researchers to find out more about web atmospherics, specifically the design and ambience of a website, as they can affect the shopping experience and behaviour of consumers. Yet, with the rise of social media, we see the imperative to inve...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44093 |