Analysis of customer experience in a Singapore SME : a business case of Sulpa Office Supplies Pte Ltd.
To differentiate one supplier from another, additional dimensions are required within the proposition: some use price and contract terms - and the smart ones use customer experience (CE) (Hollyoake, 2009). This case paper demonstrates the use of CE constructs to understand, analyze and propose strat...
Main Authors: | Ngeng, Shu Wen., Tan, Jian Yuan., Tok, Ying Wei. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/44146 |
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